DEMAND PERFORMANCE DELIVERED

Revenue operations (RevOps) is a business strategy to integrate and align all revenue touchpoints, including sales, marketing, and client success, with the aid of technology and data to accelerate revenue growth while enhancing the client experience. Granular visibility across the revenue

Client centricity is more than a strategy, it is a culture and a way of doing business that prioritizes client interests in core decision making and processes. Client-centric organizations are centered around a clear understanding of the role that clients play in keeping them in business.

The objective of a lead nurturing strategy is to cultivate and strengthen relationships with leads until they are ready to convert into clients. Effective lead nurturing starts with understanding the needs of prospective buyers, as well as their position in the sales funnel.

Throughout this year, the B2B landscape has been and continues to be significantly affected by a series of major events. 
These include an economic downturn, banking failures, compromised supply chain security, and several other factors dubbed The Great Tech Stall by some.

Lead generation refers to the process of identifying and attracting potential clients for a business. B2B lead generation leverages long-term interest in a brand to convert prospects into leads, and eventually into 
paying clients. In essence...

Account based marketing (ABM) is a strategic approach to marketing that focuses on targeting and engaging specific higher-value businesses (accounts), rather than focusing on individuals within a broad audience. It involves personalizing marketing efforts and messaging to address...

A client journey refers to the complete process a client undergoes while interacting with a business. It encompasses all touchpoints and experiences, from the initial awareness stage to post-purchase interactions, influencing their overall satisfaction and loyalty.

Outbound marketing refers to the strategies and tactics employed by marketers that involve proactive outreach to prospects.

Lead intelligence is a combination of data points that marketing and sales teams collect and utilize to inform strategies. What is defined as “lead intelligence” varies per organization, but it is commonly a combination of buyer persona, marketing segmentation, buyer intent, lead scoring,

An integral element of identifying and converting leads to clients is implementing effective lead management. 
In essence, lead management is a detailed and calibrated framework that encompasses the processes of identifying, nurturing, converting, and, most importantly, retaining leads.

It is undeniable that social media platforms have woven themselves into our lives. Indeed, a 2022 GWI report found that users spend an average of 2 hours and 26 minutes per day on social media, and that 77% of brand discovery happens through these platforms. 

What is data orchestration and how does it help deliver insights that drive organizational efficiency and growth. The roadmap for implementing data orchestration and best practices.

Content syndication refers to the process of distributing content through third-party websites or platforms, linking back to the original source, in order to reach a larger audience. Both new posts and repurposed (pre-existing) content are eligible for content syndication strategies.

These are the favorite 2023 reads so far from our global team members and executives, featuring 10 books for lovers of literature, nonfiction, and business strategy alike—perfect for accompanying you on your next getaway, long commute, or at home with your beverage of choice.

The impact of the economic softening in late 2021 and 2022 has greatly affected marketing. Pressure to identify priority accounts and continue delivering exceeding results despite changes in buyer behavior and tighter budgets have forced marketers to look for new avenues to drive outcomes.

Have you ever interacted with a product or service and felt frustrated or confused? That is an example of poor user experience (UX). UX refers to what the user feels when utilizing a product or service, including overall satisfaction and ease of use.

B2B lead generation is the process of identifying ideal prospects for your product and services, connecting with them, and converting them to clients. A robust lead generation engine is essential for scaling and sustaining growth at all companies.

The global banner advertising industry is growing exponentially. The industry was valued at 64 billion U.S. dollars in 2021 and is expected to be worth $87.14 billion by 2028.

Building an omnichannel marketing strategy is key to keeping up with the evolving and challenging marketing landscape of 2023. More and more B2B companies both large and small are developing integrated experiences for their clients across all types of digital channels.

Building an impactful marketing campaign that successfully breaks through the noise is a challenge in itself. Considering the added complexities of creating campaigns for others, determining the right approach for developing marketing campaigns for channel partners can be daunting.

Although built with good intentions, partner marketing campaigns are often neglected or underused, resulting in wasted vendor marketing budgets and poor performance.  Therefore, the question asked by many vendors has become: Why bother building campaigns and assets when they are hardly use

Even as the economic challenges of 2023 persist and continue to impact the B2B marketplace, Channel remains strong with the latest Canalys report indicating 4-year double-digit growth from 2022 as well as optimistic 2023 forecasts.

Demand generation is a marketing approach focused on long-term growth by creating awareness and interest towards a brand and its solutions. Therefore, demand generation is crucial at the start of the sales funnel (top of funnel—TOFU) to successfully engage leads and drive interest to

Between the market downturn, the proliferation of AI content, and consumers’ desire to conduct their own research for solutions, the competitive landscape is more intense than ever. And effective demand generation is crucial to business success.

Between the market downturn, the proliferation of AI content, and consumers’ desire to conduct their own research for solutions, the competitive landscape is more intense than ever. And effective demand generation is crucial to business success.

The recent effects of the recession including banking failures, mass layoffs, budget cuts and rapidly changing market conditions have impacted multiple industries, with tech and financial services being the most affected.

The ever-changing nature of the buyer’s journey makes it necessary for marketers to regularly review their practices and devise new strategies to better attend to their audience’s demands and preferences.

Creating content marketing that leverages its full potential to drive impactful outcomes requires a rich pool of data-driven insights, as well as a well-structured demand generation and branding strategy. However, establishing this strategy is often challenging to implement and maintain

The relationship funnel is a model that guides both sales and marketing processes as well as strategies for building strong, long-lasting relationships that contribute to client loyalty. These factors result in a greater client lifetime value (CLTV) and Return of Investment (ROI) from camp