DEMAND PERFORMANCE DELIVERED

Focusing on bottom of funnel (BOFU) leads is an intuitive choice for many marketing and sales teams and it is not difficult to see why. After all, to be categorized as BOFU, these leads will have been assessed based on their interest in a solution, the number of touchpoints with sales team

At the end of 2021, our team published predictions for B2B Marketing in 2022. These predictions were later revisited in Q2 to account for new developments, such as the impact of the war in Ukraine and updates on cyber resilience. However, not all of our predictions came to pass.

INFUSEmedia ranks #118 in its second consecutive year on the Inc. 5000 Regionals Southeast list. This makes it the sixth time overall that INFUSE is included in the prestigious list of fastest-growing companies, including four placements in the nationwide Inc. 5000

In the information-driven environment of the B2B sector, where businesses have endless amounts of data at their fingertips, it is a necessity for marketers to grasp the opportunity of using this data to hone their focus and reduce costs by qualifying their leads.

Watch CEO of Purechannels, Glenn Robertson’s testimonial for more detail on the demand performance delivered by INFUSE teams.

Buyer personas are a core component of any marketing strategy. The increasing emphasis on personalization in marketing campaigns contributes to raising their importance even further, given their role in custom-tailoring strategies to specific target audiences.

Reaching the HR leaders your business needs can be difficult, particularly with HR departments under mounting pressure to recruit and retain talent as-is. Therefore, evaluating the purchase of an international recruitment service often gets pushed further down the to-do list...

Given the economic realities and budget scrutiny, marketers today are under far more pressure than ever to deliver performance. However, more often than not, the internal definition of success fed back into marketing departments is far from clear.

Given the economic turbulence brought on by the readjustment of the market, it is no wonder that many organizations are exploring RevOps as a business model with a promise that it may bring bigger and more stable revenue growth.

Account Based Marketing (ABM) has long been a popular strategy for driving engagement with key buyers, however a DemandMetric and Integrate survey reveals that 53% of B2B marketers will spend less in ABM in 2023.

The onset of the COVID-19 pandemic caused a myriad of changes for businesses worldwide. Urgent social distancing measures required companies to promptly implement tech solutions and increase their HR spending to enable professionals for remote work, which incurred many unforeseen budget

As economic difficulties loom, recession marketing is an increasing priority for B2B organizations in 2023. Traditional lead generation budgets and tactics are under scrutiny as go-to-market (GTM) teams feel the pressure to deliver demand generation ROI for sales teams and C-suite budget..

Surveys and interviews have always been an integral part of research for marketing. Usage of internet-based surveys has risen steadily over the last years (Pew Research Center), especially due to their low cost and ability to transcend the capabilities of common surveys, e.g.

Learning how to create a sales funnel can be challenging and at times intimidating, especially considering the multitude of factors that can influence the performance of your strategies, the engagement generated by your content, and therefore, your ability to increase sales opportunities.

In this 3-step playbook, we explore a variety of techniques for preparing your business for an economic recession.

INFUSEmedia is a fully integrated, data-fueled, demand generation engine that offers a host of industry-leading solutions designed to help B2B organizations drive qualified interest.

ZEISS IQS is a segment of ZEISS Group, a global leader in optics and optoelectronics. Its IQS branch specializes in quality assurance products through the use of metrology (the scientific study of measurement).

Demand generation marketing may seem like any other B2B marketing buzzword, however, it is a method which can futureproof your brand like no other. Demand generation poises your brand for long-term growth with outreach that continuously reminds audiences of your unique offerings.

West Monroe is a digital services firm that was born in technology but built for business—partnering with companies in transformative industries to deliver quantifiable financial value.

Even if emerging from a better earnings season than anyone anticipated in 2022 and a timid jobs report, many companies are still laying off staff and some have begun cutting budgets. I believe we are probably in a recession, although it feels asymmetrical.

Marketing segmentation is a crucial process for B2B marketers hoping to reach their target markets and to ensure that campaigns and their messaging are effective in driving leads and ultimately, sales.

As members of a dynamic B2B industry, we’re all constantly evolving to meet change and develop the competitive edge that will skyrocket our clients’ success. Looking outward, consuming thought leadership content, reading detailed 3rd-party state of the industry reports, and staying...

As members of a dynamic B2B industry, we’re all constantly evolving to meet change and develop the competitive edge that will skyrocket our clients’ success. Looking outward, consuming thought leadership content, reading detailed 3rd-party state of the industry reports, and staying...

Behavioral segmentation is one of many methods of market segmentation. Market segmentation is crucial, as it aids marketers to optimise their campaigns and strategies so that they appeal to a specific target group, without wasting time, budget, or resources on ineffectual tactics.

When campaigns underperform, a common first impulse by marketers and salespeople is to reassess how leads are generated and qualified. While this mindset is beneficial, it can lead to unnecessary overhauls to campaigns, or even adjustments that won’t necessarily bring results.

Developing and implementing an outbound sales strategy can be complex and rather daunting. That’s why I’ve put together nine tips to help you overcome the pressure and uncertainty that comes with sales calls to nail those all-important interactions...

With the forced digitization brought on by the impact of the global pandemic, many B2B companies have had to overhaul their buyer experience completely. Restrictions and remote working have led to digital channels overtaking offline channels where they once prevailed.

The time for relying on simple demographics and firmographics to guide sales and marketing strategies has passed. If B2B brands have any hope of reaching the right prospects, there needs to be an effort to connect on a deeper, highly personalized level...

The sales funnel, despite technological advances in the past decades, remains a marketing staple and the framework upon which many campaigns are built on. Discover how to effectively implement the dark funnel in your marketing strategy.