DEMAND PERFORMANCE DELIVERED

An integral element of identifying and converting leads to clients is implementing effective lead management. 
In essence, lead management is a detailed and calibrated framework that encompasses the processes of identifying, nurturing, converting, and, most importantly, retaining leads.

It is undeniable that social media platforms have woven themselves into our lives. Indeed, a 2022 GWI report found that users spend an average of 2 hours and 26 minutes per day on social media, and that 77% of brand discovery happens through these platforms. 

What is data orchestration and how does it help deliver insights that drive organizational efficiency and growth. The roadmap for implementing data orchestration and best practices.

Content syndication refers to the process of distributing content through third-party websites or platforms, linking back to the original source, in order to reach a larger audience. Both new posts and repurposed (pre-existing) content are eligible for content syndication strategies.

These are the favorite 2023 reads so far from our global team members and executives, featuring 10 books for lovers of literature, nonfiction, and business strategy alike—perfect for accompanying you on your next getaway, long commute, or at home with your beverage of choice.

The impact of the economic softening in late 2021 and 2022 has greatly affected marketing. Pressure to identify priority accounts and continue delivering exceeding results despite changes in buyer behavior and tighter budgets have forced marketers to look for new avenues to drive outcomes.

Have you ever interacted with a product or service and felt frustrated or confused? That is an example of poor user experience (UX). UX refers to what the user feels when utilizing a product or service, including overall satisfaction and ease of use.

B2B lead generation is the process of identifying ideal prospects for your product and services, connecting with them, and converting them to clients. A robust lead generation engine is essential for scaling and sustaining growth at all companies.

The global banner advertising industry is growing exponentially. The industry was valued at 64 billion U.S. dollars in 2021 and is expected to be worth $87.14 billion by 2028.

Building an omnichannel marketing strategy is key to keeping up with the evolving and challenging marketing landscape of 2023. More and more B2B companies both large and small are developing integrated experiences for their clients across all types of digital channels.

Building an impactful marketing campaign that successfully breaks through the noise is a challenge in itself. Considering the added complexities of creating campaigns for others, determining the right approach for developing marketing campaigns for channel partners can be daunting.

Although built with good intentions, partner marketing campaigns are often neglected or underused, resulting in wasted vendor marketing budgets and poor performance.  Therefore, the question asked by many vendors has become: Why bother building campaigns and assets when they are hardly use

Even as the economic challenges of 2023 persist and continue to impact the B2B marketplace, Channel remains strong with the latest Canalys report indicating 4-year double-digit growth from 2022 as well as optimistic 2023 forecasts.

Demand generation is a marketing approach focused on long-term growth by creating awareness and interest towards a brand and its solutions. Therefore, demand generation is crucial at the start of the sales funnel (top of funnel—TOFU) to successfully engage leads and drive interest to

Between the market downturn, the proliferation of AI content, and consumers’ desire to conduct their own research for solutions, the competitive landscape is more intense than ever. And effective demand generation is crucial to business success.

Between the market downturn, the proliferation of AI content, and consumers’ desire to conduct their own research for solutions, the competitive landscape is more intense than ever. And effective demand generation is crucial to business success.

The recent effects of the recession including banking failures, mass layoffs, budget cuts and rapidly changing market conditions have impacted multiple industries, with tech and financial services being the most affected.

The ever-changing nature of the buyer’s journey makes it necessary for marketers to regularly review their practices and devise new strategies to better attend to their audience’s demands and preferences.

Creating content marketing that leverages its full potential to drive impactful outcomes requires a rich pool of data-driven insights, as well as a well-structured demand generation and branding strategy. However, establishing this strategy is often challenging to implement and maintain

The relationship funnel is a model that guides both sales and marketing processes as well as strategies for building strong, long-lasting relationships that contribute to client loyalty. These factors result in a greater client lifetime value (CLTV) and Return of Investment (ROI) from camp

Focusing on bottom of funnel (BOFU) leads is an intuitive choice for many marketing and sales teams and it is not difficult to see why. After all, to be categorized as BOFU, these leads will have been assessed based on their interest in a solution, the number of touchpoints with sales team

At the end of 2021, our team published predictions for B2B Marketing in 2022. These predictions were later revisited in Q2 to account for new developments, such as the impact of the war in Ukraine and updates on cyber resilience. However, not all of our predictions came to pass.

INFUSEmedia ranks #118 in its second consecutive year on the Inc. 5000 Regionals Southeast list. This makes it the sixth time overall that INFUSE is included in the prestigious list of fastest-growing companies, including four placements in the nationwide Inc. 5000

In the information-driven environment of the B2B sector, where businesses have endless amounts of data at their fingertips, it is a necessity for marketers to grasp the opportunity of using this data to hone their focus and reduce costs by qualifying their leads.

Watch CEO of Purechannels, Glenn Robertson’s testimonial for more detail on the demand performance delivered by INFUSE teams.

Buyer personas are a core component of any marketing strategy. The increasing emphasis on personalization in marketing campaigns contributes to raising their importance even further, given their role in custom-tailoring strategies to specific target audiences.

Reaching the HR leaders your business needs can be difficult, particularly with HR departments under mounting pressure to recruit and retain talent as-is. Therefore, evaluating the purchase of an international recruitment service often gets pushed further down the to-do list...

Given the economic realities and budget scrutiny, marketers today are under far more pressure than ever to deliver performance. However, more often than not, the internal definition of success fed back into marketing departments is far from clear.