DEMAND PERFORMANCE DELIVERED

Even if emerging from a better earnings season than anyone anticipated in 2022 and a timid jobs report, many companies are still laying off staff and some have begun cutting budgets. I believe we are probably in a recession, although it feels asymmetrical.

Marketing segmentation is a crucial process for B2B marketers hoping to reach their target markets and to ensure that campaigns and their messaging are effective in driving leads and ultimately, sales.

As members of a dynamic B2B industry, we’re all constantly evolving to meet change and develop the competitive edge that will skyrocket our clients’ success. Looking outward, consuming thought leadership content, reading detailed 3rd-party state of the industry reports, and staying...

As members of a dynamic B2B industry, we’re all constantly evolving to meet change and develop the competitive edge that will skyrocket our clients’ success. Looking outward, consuming thought leadership content, reading detailed 3rd-party state of the industry reports, and staying...

Behavioral segmentation is one of many methods of market segmentation. Market segmentation is crucial, as it aids marketers to optimise their campaigns and strategies so that they appeal to a specific target group, without wasting time, budget, or resources on ineffectual tactics.

When campaigns underperform, a common first impulse by marketers and salespeople is to reassess how leads are generated and qualified. While this mindset is beneficial, it can lead to unnecessary overhauls to campaigns, or even adjustments that won’t necessarily bring results.

Developing and implementing an outbound sales strategy can be complex and rather daunting. That’s why I’ve put together nine tips to help you overcome the pressure and uncertainty that comes with sales calls to nail those all-important interactions...

With the forced digitization brought on by the impact of the global pandemic, many B2B companies have had to overhaul their buyer experience completely. Restrictions and remote working have led to digital channels overtaking offline channels where they once prevailed.

The time for relying on simple demographics and firmographics to guide sales and marketing strategies has passed. If B2B brands have any hope of reaching the right prospects, there needs to be an effort to connect on a deeper, highly personalized level...

The sales funnel, despite technological advances in the past decades, remains a marketing staple and the framework upon which many campaigns are built on. Discover how to effectively implement the dark funnel in your marketing strategy.

Founded in 1979 to meet the growing needs of manufacturers, QAD offers its clients a range of full-featured manufacturing enterprise resource planning software (ERP) and supply chain solutions.

Lead nurturing is integral to growing and improving the success of any marketing and sales strategy. An effective lead nurturing strategy combines the best of both marketing and communication efforts to build and maintain a solid relationship with prospects.

As B2B marketing continues to evolve and align with elements of the B2C user experience, one aspect still clearly distinguishes the two. Contrary to the individualistic nature of B2C purchases, the B2B buying process often involves an entire buying group, rather than a single team member.

This article outlines various techniques for optimizing websites for lead generation. Keyword research, content optimization, and content marketing are all important aspects of website optimization that can be leveraged to optimize websites for lead generation.

As the strategies and trends for generating revenue in B2B marketing continue to evolve, so must the structure of organizations hoping to stay ahead of the competition. One way for businesses to adapt to rapid changes in the B2B industry is to develop and adopt a RevOps model.

Developing a channel marketing strategy that suits your brand, objectives, and target audience is a challenging task. As the B2B user experience continues to evolve, so must channel marketing.

If your LinkedIn feed is anything like mine, it’s probably transformed over time to become host to an overwhelming amount of sales narratives, tips, tricks, and hacks for maximizing productivity and sales....

Successfully creating, implementing, and managing an email marketing campaign can be an arduous task. However, email automation tools and software can facilitate this process as they present marketers with opportunities to streamline and optimize campaigns in a way that can save a lot...

In B2B and B2C marketing, marketers have a myriad of different marketing channels at their disposal to reach out to and interact with potential clients. Many strategies implement more than one channel at the same time, such as omnichannel marketing and multichannel marketing.

The sales funnel (a.k.a. purchase funnel) is a method that envisions leads learning little by little about their problems and how your brand can help solve them, gaining knowledge until they decide to buy a product.

Tracking and evaluating the progress of campaigns past and present is integral to the success of any marketing strategy. Without the right data, making adjustments and evolving how businesses conduct their marketing is impossible.

Within a B2B organization, both the marketing and sales teams are defined by their core responsibilities. B2B marketers are focused on building brand awareness, managing the buyer experience, and generating demand. Sales teams, on the other hand, work to generate revenue by...

As marketing and sales strategies continue to evolve with changing trends, so must a company’s lead generation and qualification process. With the ever-changing minutia of lead generation campaigns in mind, this article will explore various tactics, including how to generate leads in...

B2B lead generation email marketing is the process of sending email campaigns to businesses, and the decision makers or professionals within that could become beneficial connections. With the right strategy and content, B2B email marketing can be a powerful outbound marketing tool.

Within a B2B organization, both the marketing and sales teams are defined by their core responsibilities. B2B marketers are focused on building brand awareness, managing the buyer experience, and generating demand. Sales teams, on the other hand, work to generate revenue by...

Founded in 2012, Alation spearheaded the data catalog market and has since grown its services to offer a broad range of data intelligence solutions aimed at making data more accessible to users. As the leader of enterprise data intelligence solutions, Alation leverages its powerful....

Inc. magazine today revealed that INFUSEmedia is No. 67 on its third annual Inc. 5000 Regionals Southeast list, the most prestigious ranking of the fastest-growing private companies based in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Puerto Rico, South...

One of the main challenges for B2B marketers in the crowded and competitive online space of today is maximizing the lead generation potential of content marketing. Standing out from the competition and consistently directing prospects to content is often a lengthy process.

In both the online and offline space, content is key to building a brand and establishing the value it brings to its target market and industry. As such, creating a content marketing strategy has become essential for B2B marketing campaigns.

Let’s face it: there are still some B2B marketers out there who focus their lead nurturing on helping the business, rather than the client. In other words, they design cadences aiming to speed up sales, rather than effectively building a long-term relationship.

B2B content syndication refers to the process of publishing or republishing proprietary content across third-party websites and platforms. As such, part of ensuring the success of effective content syndication relies on finding the right syndication partner and establishing a relationship.