DEMAND PERFORMANCE DELIVERED

Given the economic realities and budget scrutiny, marketers today are under far more pressure than ever to deliver performance. However, more often than not, the internal definition of success fed back into marketing departments is far from clear.

Given the economic turbulence brought on by the readjustment of the market, it is no wonder that many organizations are exploring RevOps as a business model with a promise that it may bring bigger and more stable revenue growth.

Account Based Marketing (ABM) has long been a popular strategy for driving engagement with key buyers, however a DemandMetric and Integrate survey reveals that 53% of B2B marketers will spend less in ABM in 2023.

The onset of the COVID-19 pandemic caused a myriad of changes for businesses worldwide. Urgent social distancing measures required companies to promptly implement tech solutions and increase their HR spending to enable professionals for remote work, which incurred many unforeseen budget

As economic difficulties loom, recession marketing is an increasing priority for B2B organizations in 2023. Traditional lead generation budgets and tactics are under scrutiny as go-to-market (GTM) teams feel the pressure to deliver demand generation ROI for sales teams and C-suite budget..

Surveys and interviews have always been an integral part of research for marketing. Usage of internet-based surveys has risen steadily over the last years (Pew Research Center), especially due to their low cost and ability to transcend the capabilities of common surveys, e.g.

Learning how to create a sales funnel can be challenging and at times intimidating, especially considering the multitude of factors that can influence the performance of your strategies, the engagement generated by your content, and therefore, your ability to increase sales opportunities.

In this 3-step playbook, we explore a variety of techniques for preparing your business for an economic softening.

INFUSEmedia is a fully integrated, data-fueled, demand generation engine that offers a host of industry-leading solutions designed to help B2B organizations drive qualified interest.

ZEISS IQS is a segment of ZEISS Group, a global leader in optics and optoelectronics. Its IQS branch specializes in quality assurance products through the use of metrology (the scientific study of measurement).

Demand generation marketing may seem like any other B2B marketing buzzword, however, it is a method which can futureproof your brand like no other. Demand generation poises your brand for long-term growth with outreach that continuously reminds audiences of your unique offerings.

West Monroe is a digital services firm that was born in technology but built for business—partnering with companies in transformative industries to deliver quantifiable financial value.

Even if emerging from a better earnings season than anyone anticipated in 2022 and a timid jobs report, many companies are still laying off staff and some have begun cutting budgets. I believe we are probably in a recession, although it feels asymmetrical.

Marketing segmentation is a crucial process for B2B marketers hoping to reach their target markets and to ensure that campaigns and their messaging are effective in driving leads and ultimately, sales.

As members of a dynamic B2B industry, we’re all constantly evolving to meet change and develop the competitive edge that will skyrocket our clients’ success. Looking outward, consuming thought leadership content, reading detailed 3rd-party state of the industry reports, and staying...

As members of a dynamic B2B industry, we’re all constantly evolving to meet change and develop the competitive edge that will skyrocket our clients’ success. Looking outward, consuming thought leadership content, reading detailed 3rd-party state of the industry reports, and staying...

Behavioral segmentation is one of many methods of market segmentation. Market segmentation is crucial, as it aids marketers to optimise their campaigns and strategies so that they appeal to a specific target group, without wasting time, budget, or resources on ineffectual tactics.

When campaigns underperform, a common first impulse by marketers and salespeople is to reassess how leads are generated and qualified. While this mindset is beneficial, it can lead to unnecessary overhauls to campaigns, or even adjustments that won’t necessarily bring results.

Developing and implementing an outbound sales strategy can be complex and rather daunting. That’s why I’ve put together nine tips to help you overcome the pressure and uncertainty that comes with sales calls to nail those all-important interactions...

With the forced digitization brought on by the impact of the global pandemic, many B2B companies have had to overhaul their buyer experience completely. Restrictions and remote working have led to digital channels overtaking offline channels where they once prevailed.

The time for relying on simple demographics and firmographics to guide sales and marketing strategies has passed. If B2B brands have any hope of reaching the right prospects, there needs to be an effort to connect on a deeper, highly personalized level...

The sales funnel, despite technological advances in the past decades, remains a marketing staple and the framework upon which many campaigns are built on. Discover how to effectively implement the dark funnel in your marketing strategy.

Founded in 1979 to meet the growing needs of manufacturers, QAD offers its clients a range of full-featured manufacturing enterprise resource planning software (ERP) and supply chain solutions.

Lead nurturing is integral to growing and improving the success of any marketing and sales strategy. An effective lead nurturing strategy combines the best of both marketing and communication efforts to build and maintain a solid relationship with prospects.

As B2B marketing continues to evolve and align with elements of the B2C user experience, one aspect still clearly distinguishes the two. Contrary to the individualistic nature of B2C purchases, the B2B buying process often involves an entire buying group, rather than a single team member.

This article outlines various techniques for optimizing websites for lead generation. Keyword research, content optimization, and content marketing are all important aspects of website optimization that can be leveraged to optimize websites for lead generation.

As the strategies and trends for generating revenue in B2B marketing continue to evolve, so must the structure of organizations hoping to stay ahead of the competition. One way for businesses to adapt to rapid changes in the B2B industry is to develop and adopt a RevOps model.

Developing a channel marketing strategy that suits your brand, objectives, and target audience is a challenging task. As the B2B user experience continues to evolve, so must channel marketing.

If your LinkedIn feed is anything like mine, it’s probably transformed over time to become host to an overwhelming amount of sales narratives, tips, tricks, and hacks for maximizing productivity and sales....

Successfully creating, implementing, and managing an email marketing campaign can be an arduous task. However, email automation tools and software can facilitate this process as they present marketers with opportunities to streamline and optimize campaigns in a way that can save a lot...