Looking for your next literary fix?
Our staff recommends 25 business and fiction books for lovers of professional insights or fantastical adventures alike.
These are the favorite 2021 Summer reads of the INFUSE team with suggestions from VPs, directors, coordinators, and senior executives.
So, peruse the eBook download the PDF to browse at your leisure from your desktop or phone!
Lead nurturing is a key component of modern B2B marketing strategies, not only for educating leads on a company's solutions and guiding them toward a purchase but also for contributing to forming strong, long-lasting relationships.
Demand generation is the process of guiding prospects along their buyer’s journey with a brand and its offers, from completely unaware to becoming a qualified lead, and finally, a client.
As we look to the year ahead, now is the time to take stock of the biggest factors shaping B2B buyer needs and behaviours to determine the strategies essential to achieving performance goals in 2024.
As we look to the year ahead, now is the time to take stock of the biggest factors shaping B2B buyer needs and behaviors to determine the strategies essential to achieving performance goals in 2024.
The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number of touchpoints needed to engage with buying committees.
Since the onset of the COVID-19 pandemic, global markets have struggled with economic challenges and uncertainty. Rising inflation, stagnant wages, and geopolitical conflicts contribute to further increasing the strain on the worldwide economy.