The Challenges of Demand
Generation in 2023:
4 Methods to Drive Growth By Dan Freeman, CRO and Andrew Sambrook, SVP of Global Demand Generation

Summary

U.S.

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    The Federal Reserve (Fed) raised rates twice

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    Bank failures caused stock dips in March,
    but recovered higher at the end of Q1

Source: Schroders

LATAM

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    The Economic Climate Index (ECI) for Latin America
    climbed 6.9 points between Q4 2022 and Q1 2023

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    Forecasts show unfavourable performance in the region,
    with most GDP growth rates below 3%

Eurozone and the UK

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    The European Central Bank raised interest rates twice

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    Eurozone shares increased despite banking volatility

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    UK equities rose in Q1

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    Bank of England forecast a recession
    in the country later in 2023

Source: Schroders

Middle East and Africa

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    Gulf Cooperation Council (GCC) countries—which include
    the United Arab Emirates, Saudi Arabia, and other
    Gulf nations—entered 2023 on a 'solid note'

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    Volatile commodity prices impacted growth prospects
    for the Middle East and Africa

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    Funding for African startups fell by 57.2%
    compared to Q1 2022

Asia

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    Strong equity gains in Taiwan, Singapore, and South Korea

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    Weaker equity performance in Hong Kong,
    India, and Malaysia

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    Chinese shares grew as pandemic restrictions eased

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    Bank failures negatively impacted Japanese financial stocks

Australia and New Zealand

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    Australian economy predicted to slow down
    significantly to 1.9% in 2023

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    Inflation in New Zealand slowed to 6.8% in February

Sources: Schroders, GlobalData, and Reuters

Verticals to focus your B2B demand generation on in 2023

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    Manufacturing

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    Healthcare

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    Education

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    Government

Investments to prioritise to empower a strong digital experience

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    Cybersecurity

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    Data Analytics

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    Artificial Intelligence

#1 Invest in competitive displacement with unique branding efforts

What is competitive displacement?

#2 Implement RevOps to retain clients

What is RevOps?

#3 Drive ABX to source unique opportunities

Intent data to empower the Account Based Experience (ABX)

Increase conversions across the sales funnel

#4 Kickstart channel marketing partnerships

Plan your demand generation strategy that exceeds ROI expectations
with a stable pipeline of sales opportunities

Talk with one of 1000+ demand experts to discuss your goals for the upcoming quarters and how demand generation can drive the outcomes you need to sustain business growth in 2023 and beyond.

CHAT WITH A DEMAND EXPERT AT [email protected]

About the authors

Watch the complete

'Did Q1 Suck?' webinar

The full picture from Dan Freeman and Andrew Sambrook on the impact
of Q1 2023 in upcoming demand generation strategies.

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