Hi, I’m Jeff Cleasby, Director of Strategic Accounts at INFUSEmedia.
As a man who has lived through ups and downs when it comes to marketing and sales, I know formulas provide much-needed guidance when you need a simple, step-by-step breakdown for success.
And whilst yes, I do present a formula in this article, it is more in fact a roadmap. Told through a story of how I and INFUSEmedia grew together in search of the perfect method to engage leads and boost ROI.
It all starts with my childhood and what happened since when it comes to demand generation, RevOps, account based marketing, and more, all up until the Great Resignation.