2020 can be seen as the year that changed everything, but is that the case for B2B marketing? According to McKinsey, a year of remote work and slashed budgets has changed how B2B decision makers consume content, but it has not impacted their intent to buy. During this year, content has become more important than ever in how those buying decisions are made. Are the changes this year the beginning of a new era in B2B marketing or are we just seeing a continuation of longstanding trends? How should we prepare for the future?
Join INFUSE’s David Verway and Alistair Ross from LogicLogicMagic as they consider the future of buyer enablement.
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Alistair Ross – Creative Partner, LogicLogicMagic
Alistair is one of the industry’s most versatile and experienced creative leaders and practitioners. A multi-award-winning writer, art director, designer, illustrator and film director, he is one of the few Creative Directors to have successfully helped launch, grow, and revitalise both B2B and B2C brands over the past twenty-two years.
David Verwey – Vice President, EMEA, INFUSE
David has extensive experience of incubating and growing technology and marketing businesses worldwide. As Vice President and Data Protection Officer of INFUSE, David leads international growth and operations through EMEA and APAC alongside his team in the United Kingdom. He is a graduate of the University of KwaZulu-Natal in Durban.