Building an omnichannel marketing strategy is key to keeping up with the evolving and challenging marketing landscape of 2023. More and more B2B companies both large and small are developing integrated experiences for their clients across all types of digital channels.
Companies driving omnichannel experiences are generating positive outcomes. One such outcome was revealed by a 2019 study by Omnisend, which showed that omnichannel campaigns had a client engagement rate of 18.96%. In stark contrast, single-channel campaigns had an engagement rate of just 5.4%.
Additionally (and according to the same study), clients who experience an omnichannel marketing campaign also spend more (up to 13% more, in fact) than those who only engage with one channel.