InsightsCase Study

INFUSEmedia Generates Double-touch Leads for ZEISS IQS with Streamlined Email Nurturing and Intent-driven Marketing

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Summary

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The Challenge

The Solution

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“What I like about INFUSEmedia is that we get consistent effort and feedback—‘Here’s what we’re working on, these are the next steps, here is the next set of leads that have come your way. Should we follow up?’ I don’t have to babysit it, I love that.”

John Lewis, Marketing Manager at ZEISS IQS

The Results

An initial campaign in 2021 generated 160 high-quality leads that met ZEISS IQS’ target criteria. From the success of the first partnership, another two campaigns were recently launched with INFUSE, generating 646 leads for the company.

“When I look at INFUSEmedia, I’m looking at someone who’s got a resource already in play—they are already in contact with a number of customers. They built up their reputation and now I want to benefit from that.”

— John Lewis,
Marketing Manager at ZEISS IQS

“When I look at INFUSEmedia, I’m looking at someone who’s got a resource already in play—they are already in contact with a number of customers. They built up their reputation and now I want to benefit from that.”

— John Lewis,
Marketing Manager at
ZEISS IQS

The campaign was followed up consistently by an INFUSEmedia Client Success team, with performance reports, lead tracking, and updates on the next steps being taken for ZEISS IQS. This allowed the company to focus its attention on other projects, empowered with high-quality, "hands-off" lead generation.

For the fifth time, INFUSEmedia appears
on the Inc. 5000 list, ranking #1359.
The list represents a unique look at the most
successful companies within the American
economy’s most dynamic segment—its
independent small businesses.