InsightsCase Study

INFUSEmedia Generates High-Quality Leads in 7+ Industries for West Monroe with Omnichannel Content Syndication

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Summary

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The Challenge

The Solution

'This is some of the best creative I’ve seen from a third-party.'

— Adam Brown,
Senior Marketing Manager at West Monroe

The Results

With the success of the initial five programs in 2021, West Monroe decided to expand to 17 programs with INFUSEmedia in 2022, targeting all its core industry verticals.

So far, over 700 qualified leads have been generated for the company, and with full visibility of every touch by leads, West Monroe was able to prioritise the most sales-ready opportunities for a meeting with its representatives.

'The fact that we can rely on a program that provides highly-qualified,
relevant leads at such efficient costs was music to my ears.'

— Adam Brown,
Senior Marketing Manager at West Monroe

'The fact that we can rely on a program that provides highly-qualified,
relevant leads at such efficient costs was music to my ears.'

— Adam Brown,
Senior Marketing Manager at West Monroe

West Monroe also scaled up its ABM targeting and nurturing campaigns—a previous bottleneck to delivering compelling programming at scale.

For the fifth time, INFUSEmedia appears
on the Inc. 5000 list, ranking #1359.
The list represents a unique look at the most
successful companies within the American
economy’s most dynamic segment—its
independent small businesses.