MOFU to BOFU Guide: How to Get Leads to the Bottom of Funnel

Summary

The fundamentals of the B2B sales funnel

Best practices for driving leads
to the BOFU stage

Marketing and sales alignment

Common mistakes

1. Excessive focus on product features:

2. Ignoring the importance of personalisation:

3. Failure to address objections:

4. Lack of social proof:

5. Not providing enough valuable content:

How to move leads from MOFU to BOFU

Marketing

Sales

Motivating BOFU leads to convert

Marketing

Sales

How to extract the most value from converted leads

KEY TAKEAWAYS

  • null

    Promote alignment between sales and marketing teams

  • null

    Deliver a client-centric nurturing experience, showcasing your brand's UVP and addressing your leads’ most common pain points and objections

  • null

    Employ omnichannel marketing strategies, to engage your leads across their preferred channels in a satisfying and memorable way

  • null

    Establish social proof with case studies, testimonials, and reviews from loyal clients

  • null

    Track your audience's activity with CRMs to glean insights and improve your marketing strategies

  • null

    Leverage market segmentation to develop nurturing cadences custom-tailored to different audience groups

  • null

    Strive to deliver a remarkable client experience (CX) after a sale to increase your CLTV rate

DRIVE FULL-FUNNEL ENGAGEMENT WITH INFUSE LEAD CASCADE

CONTACT US AT [email protected]

Latest Insights