Given the economic turbulence brought on by the readjustment of the market, it is no wonder that many organisations are exploring RevOps as a business model with a promise that it may bring bigger and more stable revenue growth.
Indeed, research by Revenue.io indicates that 21% of companies have seen an increase in alignment and productivity as a result of RevOps. In addition, teams crafting and implementing go-to-market (GTM) campaigns saw a 100%-200% increase in the ROI of digital marketing initiatives, according to Boston Consulting Group.
The potential of RevOps is as clear as its popularity: As stated in the 2022 Tenbound report, 41% of companies already have a RevOps function, with at least 11% planning to switch to RevOps in 2023.
However, before organisations are able to reap the many benefits promised by RevOps, its implementation presents some challenges, particularly when determining the right structures and tools to achieve the best outcomes.