Centrica Business Solutions serves more than 2,000 customers across 34 countries, providing end-to-end energy solutions for multiple industries. In 2018, Centrica partnered with INFUSEmedia to fill its sales pipeline with high-quality, top-of-funnel leads across 15 U.S. states.
Unifi, an ambitious startup that offers a robust suite of self-service data discovery and preparation tools for business analysts, was on a quest to ramp up its lead generation program. After growing increasingly frustrated with prior lead gen agencies that provided subpar customer service, Unifi discovered INFUSEmedia’s reliable lead generation martech and its accessible customer service team. Learn more about how INFUSEmedia delivered extraordinary engagement to Unifi’s niche audience.
In an era of ultra-personalization, targeting potential customers based on their stage in the buying journey is critical to lead generation success. Discover how INFUSEmedia used its account-level insight to develop and implement a holistic, pay-for-performance lead generation program that optimized a leading data and analytics provider’s outreach and maximized its ROI.