In an era of ultra-personalization, targeting potential customers based on their stage in the buying journey is critical to lead generation success. Discover how INFUSEmedia used its account-level insight to develop and implement a holistic, pay-for-performance lead generation program that optimized a leading data and analytics provider’s outreach and maximized its ROI.
To maintain its reputable position as an industry leader, a global marketing software provider wanted to improve its pipeline with incremental lead flow. Learn how INFUSEmedia employed data-driven demand generation tactics to equip the enterprise’s marketing and sales teams with 100% verified, conversion-primed leads.
In crowded markets such as IT security, the key to generating demand is to penetrate and influence high-yield targets in a smarter, more relevant way. To help a leading network security provider expand its customer base, the INFUSEmedia team used its account-level insight to design a strategic ABM program with look-alike modeling. Learn how these multi-channel campaigns generated actionable lead data and increased the client’s ROI by 320%.
To support high-growth business models, companies need to drive engagement and generate quality interest. Leveraging its vast network of media partners and powerful Content Marketing Engine, INFUSEmedia boosted awareness of a global recruitment services provider’s solutions and reached its target audience at scale. Download this case study to learn more about this successful demand generation program.
It’s widely acknowledged that email marketing yields the highest ROI over any other form of marketing. But, did you know that segmented emails significantly increase open rates and decrease unsubscribe...Read More
Creating quality content is a proven method for driving leads and increasing brand recognition. However, while 53% of marketers say content creation is their top inbound marketing priority, only 30%...Read More