Sales and marketing work best when they work together. Aligning sales and marketing can help achieve growth in annual revenue, customer retention rates, and sales win rates. In addition to being more profitable and efficient, internally aligned organizations also provide a better workflow for employees. Alignment brings greater clarity, a better understanding of company strategies, and an improved perception of one’s job. So here are the best practices that will help you get started.
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The economic slowdown of 2020 has had a major impact on women and their careers. Businesses are losing female leaders to life and home pressures at a time when all businesses need experienced and effective leadership.
Although written content is one of the most effective ways to promote your B2B company, video has established itself as a viable option for B2B marketers. Ever since viral videos became the norm for B2C brands, B2B businesses have taken notice and begun to....
Many marketing and sales leaders are unaware of the hidden costs and negative impact that bad leads can have on revenue, brand, and trust.
Marketers are torn over the role of content in the prospect and customer experience. In B2B, where measuring the success of content by the leads it generates is often considered more important than awareness and engagement, gated content offers are a fundamental part.....
We live in a time where brands are vying for the attention of customers from every digital and physical corner. As a result, many consumers have become resistant to the messages that businesses employ to attract target audiences. In this environment, intent has become the secret ingredient