From self-driving cars to product suggestions on Amazon, machine-learning is becoming more prevalent in every industry—and digital marketing is no exception.
Conversion rate optimization (CRO) is the next area where artificial intelligence (AI) is emerging. By using advanced data analytics and tracking, machine learning improves website conversions by analyzing traffic, visualizing trends, laser-targeting advertisements, and identifying user insights.
B2B marketers have accepted that manually collecting and analyzing enough audience usage data to inform conversion efforts requires too much time and personnel. Rather than relying on simple tests or anecdotal evidence, they can now use a series of algorithms that analyze user behavior to make educated decisions about a website’s performance, improve conversion rates, and ultimately generate more leads.
Enterprises with high-traffic websites have embraced AI, and the barriers to using this technology continue to fall, making it more accessible to a wider range of businesses.
So, if you haven’t yet considered taking advantage of AI, it’s time to add it to your list of priorities. To help you get started, we’re sharing five ways that AI can be beneficial to your CRO efforts.