Introduction

This leading name in security sought to drive engagement with a selection of high-value accounts in the United States and EMEA. The challenge was learning how to effectively targeting prospects from a range of industries, including financial services, energy, retail, and healthcare.

Like most B2B organizations, the client’s revenue and growth are dependent on customer acquisition. Given the range of its target audiences and the ultracompetitive nature of the IT security market, the client wanted to drive engagement with its named accounts in the United States and EMEA. Aiming to expand its customer base, the company partnered with INFUSEmedia to help influence more valuable prospects and convert them into quality leads.

Background

As a leading network security provider, INFUSEmedia’s client offers privileged account management solutions. The publicly-traded company has over 3,000 clients in a variety of industries, including financial services, energy, retail, and healthcare. As the organization protects the information assets, infrastructure, and applications for several Fortune 100 companies, the brand’s success is predominantly attributed to its direct sales and marketing efforts.

Challenge

Like most B2B organizations, the client’s revenue and growth are dependent on customer acquisition. Given the range of its target audiences and the ultracompetitive nature of the IT security market, the client wanted to drive engagement with its named accounts in the United States and EMEA. Aiming to expand its customer base, the company partnered with INFUSEmedia to help influence more valuable prospects and convert them into quality leads.

 

Download this case study to learn how:

  • Multi-channel campaigns generated actionable lead data and achieved ROI of 320%.
  • The INFUSEmedia team used its account-level insight to design a strategic ABM program with look-alike modeling.
  • Advanced verification techniques ensured 100% data accuracy.