Introduction

INFUSEmedia’s client is a leader in the marketing automation field and distinguished provider of marketing software and solutions. The publicly traded company, with customers in 36 countries worldwide, acts as a strategic partner to large and fast-growing enterprises across various industries. Based in California, this global organization has an eminent reputation among industry professionals and loyal consumers alike.

Background

To maintain its reputable position as an industry leader, INFUSEmedia’s client wanted to scale its pipeline and revenue with an incremental lead flow. Due to its narrow target audience, the industry giant was dissatisfied with the lack of accurate lead data and demand generation dead-ends. The brand wanted to target and engage United States marketing directors and above, belonging to technology software, internet, business services, or financial services industries, and in companies with 101 to 750 employees.

Challenge

To effectively reach this desired market, the company recruited INFUSEmedia with the hope that it would equip the brand’s marketing and sales teams with 100% verified and sales-ready leads.

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