Are you using automated methods to buy media? If not, then maybe you’re falling behind.
Programmatic advertising is still growing and evolving, and companies from all industries and of all sizes are taking advantage of it. Previously, programmatic was used only to display advertising through a desktop view (mostly website banners). Today, it has found its way into almost every type of touchpoint and channel—including video, social, native advertising, mobile, connected TV, and even over-the-top (OTT) media.
Those who are proactive in adopting—and developing—this technique will fully take advantage of its growth. However, this leap into the future comes at a price, especially today, when marketers need to balance consumers’ need for privacy with the benefits of targeting and personalization.
Programmatic can be complicated and costly if done inefficiently. That is why the INFUSEmedia team would like to introduce you to some of the best practices in the field. These will set you on the course to success in your programmatic efforts.