2020 challenged marketers to find new ways to connect with audiences. B2B companies across the world brought their event experience to the digital space, launching webinars and other live formats to recreate the in-person experience.
However, as work life has become less structured, we have seen a need for flexibility in how and when audiences consume content. Towards the end of the year, audience preference shifted further towards on-demand webinar formats. On-demand provided a simple, accessible, and valuable resource, especially for B2B buyers.
So what are the other push and pull factors shaping audience preference for on-demand webinars? Click on the thumbnail below to explore the research.