Description

In her role as Marketing Director, Erin Balsa has helped The Predictive Index land earned media coverage on websites such as The New York Times, Entrepreneur, and Forbes. In this webinar, she talks with INFUSEmedia’s John Lynch about the value of earned media and the exact steps you can take to unlock the value within your brand and messaging.

Complete the form above to view the full webinar and learn:

  • How to classify earned media, owned media, and paid media
  • Why earned media is important
  • KPIs for an earned media campaign
  • Secondary benefits to earned media
  • The building blocks for creating an earned media strategy

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