Channel marketing has reached a key movement. In this webinar, The Marketing Bee’s Sophy Gray and INFUSE’s David Verwey analyze the state of play for channel marketing and discuss why stakeholders are becoming dissatisfied with conventional approaches. This blueprint for success highlights the value of a coordinated campaign-wide lead generation and nurture strategy.
Here they share:
Organizations in the life sciences sector faced many difficulties in 2023: a drop-off in fundraising, low market valuation, higher costs for capital expenditures, unstable supply chains, ongoing federal negotiations over drug prices, pharmaceutical shortages, and costs eroding profitabilit