Email automation is the use of software to automatically send targeted and personalized emails to clients and leads, based on predefined workflows and triggers that automatically send targeted emails to specific recipients, leveraging specific behavior signals or interactions with your brand. […]
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Email marketing is a form of digital marketing that involves sending promotional or informative messages to a targeted audience through email. […]
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An Ideal Client Profile (ICP) is a description of the type of client who would benefit the most from your product or service. […]
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Firmographics refer to a set of characteristics employed to describe a certain business, comprehending, for instance, aspects such as yearly revenue, industry or vertical, company size, number of employees, and location. […]
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Demographics consist of a set of several static traits shared by a population, such as annual income, age, education level, marital status, occupation, and gender. […]
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Cost per Acquisition (CPA)/Cost Per Action, is a marketing metric that measures the average expenditure a company incurs to acquire a new client. […]
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Return on investment (ROI) is a performance metric used to evaluate the financial success of an investment—such as a marketing campaign. […]
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Bottom of Funnel (BOFU) refers to the final stage of the sales funnel, where a prospect has shown intent to make a purchase and is close to becoming a paying client. […]
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The middle of funnel (MOFU) stage is the second step of the traditional three-part sales funnel process. […]
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The top of funnel (TOFU), also known as the awareness stage, is the first step in the buyer’s journey. […]
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An Account Based Marketing (ABM) program is a strategic approach that focuses on identifying and targeting high-value accounts or clients with personalized marketing campaigns. […]
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An ABM (Account-Based Marketing) campaign is a targeted marketing strategy that focuses on building relationships and driving engagement with specific high-value accounts or clients. […]
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Account Based Marketing (ABM) is a strategic approach that focuses on targeting high-value accounts with personalized and tailored marketing campaigns. […]
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Email nurturing involves sending relevant and personalized emails to prospects at different stages of the sales funnel to establish trust and build relationships. […]
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