Demand Generation Archives

B2B Marketing

B2B (business-to-business) marketing refers to marketing initiatives conducted by businesses that sell their products or services to other businesses, instead of end consumers (as is the case of business-to-consumer, B2C). […]

A/B Testing

A/B testing is a popular method of comparing two versions of a website, email, advertisement, or other content marketing assets to determine which one performs better. […]

B2B Buyer Journey

A B2B (business-to-business) buyer journey refers to the process that a business client goes through to research, evaluate, and ultimately make a purchase decision for a product or service from another business. […]

Performance Marketing

Performance marketing is a comprehensive strategy with a client-centric approach that aims to drive measurable results and optimize marketing efforts through targeted actions, accountability, and data-driven decision-making. […]

Content Syndication

Content syndication refers to the process of distributing content through third-party websites or platforms, linking back to the original source, in order to reach a larger audience. […]

Thought Leadership

Thought leadership is a strategy that involves positioning a business or one of its representatives as an industry expert and trusted source of knowledge. […]

Outbound Marketing

Outbound marketing, also known as traditional marketing or interruption marketing, is a promotional strategy employed by businesses to reach out and engage with potential clients. […]

Omnichannel Marketing

Omnichannel marketing is a marketing approach that focuses on providing a seamless and consistent experience for clients and prospects across all channels and touchpoints, both online and offline. […]

Inbound Marketing

Inbound marketing is a strategy to attract leads for your business through the creation of valuable content and experiences that align with their interests and needs. […]

Client Centricity

Client centricity is a business strategy that prioritizes the needs, wants, and preferences of clients in every aspect of an organization’s operations. […]

Demand Generation

Marketing activities aimed at creating interest, engagement and driving demand for a product or service. […]