Triple Intent
Triple intent is a term used in B2B marketing to describe the convergence of three critical factors: account fit, buying intent, and content engagement. […]
Category: Intent
Intent Signals
In marketing, intent signals refer to the actions, behaviors, and data that suggest a lead or potential client is interested in a brand and its offerings. […]
Intent Data
Intent data refers to the information that is collected about a client’s online behavior, which is then analyzed to determine their buying intent. […]
High Intent
High intent is a marketing term used to describe the level of readiness or likelihood of a potential client to take a specific action, such as making a purchase or filling out a contact form. […]
Buyer Intent
Buyer intent refers to the mindset of a potential prospect when they are actively looking to make a purchase. […]