User Experience (UX)

User Experience (UX) refers to the overall experience of users with a product or service, particularly in terms of usability and accessibility. […]

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Targeted Display

Targeted display, also known as programmatic advertising, is a digital marketing approach that utilizes advanced technology and data-driven algorithms to deliver customized and relevant advertising content to specific audiences. […]

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Service Level Agreement (SLA)

A service level agreement (SLA) is a contractual agreement between a service provider and a client, outlining the specific parameters and expectations for the delivery of services. […]

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Sales and Marketing Alignment

Sales and marketing alignment is a strategic approach that aims to foster a harmonious and collaborative relationship between the sales and marketing teams within an organization. […]

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Sales Qualified Lead (SQL)

A Sales Qualified Lead (SQL), commonly referred to as an SQL, signifies a lead who has progressed through the lead qualification process, displaying a high level of interest, engagement, and readiness to purchase an organization’s offerings. […]

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Sales Follow Up

Sales follow-up is a crucial aspect of the sales process that involves engaging clients after an interaction to foster relationships, address concerns, and ultimately secure business deals (it can also refer to post-sales initiatives). […]

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Sales Enablement

Sales enablement is a comprehensive and strategic approach that focuses on equipping client-facing sales teams with the necessary resources, tools, and knowledge to enhance their productivity, efficiency, and overall effectiveness in driving sales and client success. […]

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Revenue Operations (RevOps)

Revenue Operations, often referred to as RevOps, is an innovative approach to business operations that focus on driving client-centric growth and optimizing revenue generation by aligning and integrating various departments within an organization. […]

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Recession Marketing

Recession marketing refers to strategies and tactics applied during an economic downturn to help businesses navigate unfavorable economic conditions while maintaining or driving growth with their market share. […]

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Qualified Lead

A qualified lead is a prospect who has been evaluated and determined to have a higher probability of converting into a paying client. […]

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Programmatic Display

Programmatic marketing refers to digital marketing initiatives that leverage the automated buying and selling of digital advertising space, on platforms that utilize algorithms and real-time data to identify audiences, select the ad that most closely matches their profiles from an inventory, and optimize its placement for maximum effectiveness. […]

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Product Marketing

Product marketing is a strategy that focuses on promoting and positioning a product or service in the market. […]

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