Mid Funnel Marketing
Mid funnel marketing is the process of guiding potential clients through the consideration phase of the buying journey. […]
Category: Lead Nurturing
Unique Value Proposition (UVP)
A unique value proposition (UVP) represents the distinct value that sets a product or service apart from competitors. […]
Sales Qualified Lead (SQL)
A Sales Qualified Lead (SQL), commonly referred to as an SQL, signifies a lead who has progressed through the lead qualification process, displaying a high level of interest, engagement, and readiness to purchase an organization’s offerings. […]
Sales Follow Up
Sales follow-up is a crucial aspect of the sales process that involves engaging clients after an interaction to foster relationships, address concerns, and ultimately secure business deals (it can also refer to post-sales initiatives). […]
Sales Enablement
Sales enablement is a comprehensive and strategic approach that focuses on equipping client-facing sales teams with the necessary resources, tools, and knowledge to enhance their productivity, efficiency, and overall effectiveness in driving sales and client success. […]
Revenue Operations (RevOps)
Revenue Operations, often referred to as RevOps, is an innovative approach to business operations that focus on driving client-centric growth and optimizing revenue generation by aligning and integrating various departments within an organization. […]
Relationship Funnel
The relationship funnel, also referred to as the client relationship funnel or CRM funnel, illustrates the buyer’s journey from the initial awareness stage to becoming a loyal, long-term client. […]
Relationship Marketing (H2H)
Relationship marketing, often referred to as human-to-human (H2H) marketing, is a marketing strategy that emphasizes the importance of building strong, lasting relationships with clients. […]
Email Nurturing
Email nurturing involves sending relevant and personalized emails to prospects at different stages of the sales funnel to establish trust and build relationships. […]
Personalization
When adopted for marketing, personalization refers to the development of customized experiences for individual users. […]
Lead Follow-Up
Lead follow-up refers to the process of reaching out to leads who have shown interest in a product but have not yet committed to making a purchase, or have decreased their engagement with brand content. […]
Lead Nurturing
Lead nurturing is the process of building relationships with potential clients by providing them with relevant and valuable information that helps them make informed decisions. […]
Thought Leadership
Thought leadership is a strategy that involves positioning a business or one of its representatives as an industry expert and trusted source of knowledge. […]
Client Centricity
Client centricity is a business strategy that prioritizes the needs, wants, and preferences of clients in every aspect of an organization’s operations. […]