Technographics
Technographics refers to the collection and analysis of data related to the technologies, software, and digital tools used by individuals and organizations. […]
Category: Market Segmentation
Psychographic Market Segmentation
Psychographic market segmentation (a.k.a. psychographics) is a strategy that involves dividing a target market into smaller segments based on target buyers’ psychological and behavioral traits. […]
Market Segmentation
Market segmentation refers to the process of dividing a broad target market into smaller, more manageable groups, based on shared characteristics, such as demographics and interests. […]
Market Segment
A market segment is a group of leads, prospects, or clients who share the same characteristics and needs, and are therefore likely to respond to a particular marketing strategy in a similar way. […]
Market Research
Market research refers to the process of gathering and analyzing data about a specific market, industry, or product. […]
Ideal Client Profile (ICP)
An Ideal Client Profile (ICP) is a description of the type of client who would benefit the most from your product or service. […]
Firmographics
Firmographics refer to a set of characteristics employed to describe a certain business, comprehending, for instance, aspects such as yearly revenue, industry or vertical, company size, number of employees, and location. […]
Demographics
Demographics consist of a set of several static traits shared by a population, such as annual income, age, education level, marital status, occupation, and gender. […]
Buyer Persona
A buyer persona is a fictional representation of a specific client segment (usually a decision maker, or influencer) that is used to guide marketing and sales strategies. […]