Software as a Service (SaaS)
Software as a Service (SaaS) is a software delivery model wherein applications are hosted and maintained by a service provider. […]
Category: Performance and Metrics
Social Media Analytics
Social media analytics involves tracking and measuring metrics such as engagement, reach, impressions, conversions, and general sentiment across social media platforms. […]
Service Level Agreement (SLA)
A service level agreement (SLA) is a contractual agreement between a service provider and a client, outlining the specific parameters and expectations for the delivery of services. […]
Sales and Marketing Alignment
Sales and marketing alignment is a strategic approach that aims to foster a harmonious and collaborative relationship between the sales and marketing teams within an organization. […]
Recession Marketing
Recession marketing refers to strategies and tactics applied during an economic downturn to help businesses navigate unfavorable economic conditions while maintaining or driving growth with their market share. […]
Predictive Analytics
Predictive analytics is an advanced analytical technique that leverages historical and real-time data to generate valuable insights, anticipate future events, and enable proactive decision-making within organizations. […]
Lifetime Value to Client Acquisition Cost (LTV: CAC)
Lifetime Value to Client Acquisition Cost (LTV: CAC) is a metric used by businesses to determine the ratio between the amount of revenue generated from a client throughout their lifetime versus the total cost of acquiring said client. […]
Data-Driven Marketing
Data-driven marketing is a strategy that uses data analysis to inform and optimize marketing activities, from identifying target audiences to selecting the most effective channels to measure campaign success. […]
Client Churn Rate (CCR)
The Client Acquisition Cost (CAC) refers to the ratio between total marketing and sales budgets and the number of converting prospects. […]
Client Acquisition Cost (CAC)
The Client Acquisition Cost (CAC) refers to the ratio between total marketing and sales budgets and the number of converting prospects. […]
Cost Per Acquisition/Cost Per Action (CPA)
Cost per Acquisition (CPA)/Cost Per Action is a marketing metric that measures the average expenditure a company incurs to acquire a new client. […]
Return on Investment (ROI)
Return on investment (ROI) is a performance metric used to evaluate the financial success of an investment—such as a marketing campaign. […]
A/B Testing
A/B testing is a popular method of comparing two versions of a website, email, advertisement, or other content marketing assets to determine which one performs better. […]
Performance Marketing
Performance marketing is a comprehensive strategy with a client-centric approach that aims to drive measurable results and optimize marketing efforts through targeted actions, accountability, and data-driven decision-making. […]