Social Media Analytics

Social media analytics involves tracking and measuring metrics such as engagement, reach, impressions, conversions, and general sentiment across social media platforms. […]

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Service Level Agreement (SLA)

A service level agreement (SLA) is a contractual agreement between a service provider and a client, outlining the specific parameters and expectations for the delivery of services. […]

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Sales and Marketing Alignment

Sales and marketing alignment is a strategic approach that aims to foster a harmonious and collaborative relationship between the sales and marketing teams within an organization. […]

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Recession Marketing

Recession marketing refers to strategies and tactics applied during an economic downturn to help businesses navigate unfavorable economic conditions while maintaining or driving growth with their market share. […]

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Predictive Analytics

Predictive analytics is an advanced analytical technique that leverages historical and real-time data to generate valuable insights, anticipate future events, and enable proactive decision-making within organizations. […]

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Data-Driven Marketing

Data-driven marketing is a strategy that uses data analysis to inform and optimize marketing activities, from identifying target audiences to selecting the most effective channels to measure campaign success. […]

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Client Churn Rate (CCR)

The Client Acquisition Cost (CAC) refers to the ratio between total marketing and sales budgets and the number of converting prospects. […]

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Return on Investment (ROI)

Return on investment (ROI) is a performance metric used to evaluate the financial success of an investment—such as a marketing campaign. […]

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A/B Testing

A/B testing is a popular method of comparing two versions of a website, email, advertisement, or other content marketing assets to determine which one performs better. […]

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Performance Marketing

Performance marketing is a comprehensive strategy with a client-centric approach that aims to drive measurable results and optimize marketing efforts through targeted actions, accountability, and data-driven decision-making. […]

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