Mid Funnel Marketing
Mid funnel marketing is the process of guiding potential clients through the consideration phase of the buying journey. […]
Category: Sales Funnel
Service Level Agreement (SLA)
A service level agreement (SLA) is a contractual agreement between a service provider and a client, outlining the specific parameters and expectations for the delivery of services. […]
Sales Qualified Lead (SQL)
A Sales Qualified Lead (SQL), commonly referred to as an SQL, signifies a lead who has progressed through the lead qualification process, displaying a high level of interest, engagement, and readiness to purchase an organization’s offerings. […]
Sales Enablement
Sales enablement is a comprehensive and strategic approach that focuses on equipping client-facing sales teams with the necessary resources, tools, and knowledge to enhance their productivity, efficiency, and overall effectiveness in driving sales and client success. […]
Sales Development Representative (SDR)
A Sales Development Representative (SDR), is a key role within the sales department of an organization. […]
Relationship Funnel
The relationship funnel, also referred to as the client relationship funnel or CRM funnel, illustrates the buyer’s journey from the initial awareness stage to becoming a loyal, long-term client. […]
Qualified Lead
A qualified lead is a prospect who has been evaluated and determined to have a higher probability of converting into a paying client. […]
Marketing Qualified Account (MQA)
Marketing Qualified Accounts (MQAs) are businesses or organizations that have been identified as having a higher likelihood of becoming a client based on specific criteria. […]
Marketing Qualified Lead (MQL)
Marketing Qualified Leads (MQLs) are potential clients who have demonstrated a certain level of interest in a company’s product or service based on their engagement with marketing efforts. […]
Marketing Leads
Marketing leads are potential clients who have shown interest in a company’s products or services. […]
Marketing Funnel
A marketing funnel, also known as a sales funnel, is a visual representation of the process a business uses to attract and convert prospects into paying clients. […]
Lead Funnel
The lead funnel, also known as the sales funnel, is a metaphorical representation of the buyer’s journey of leads, from initial awareness of a product to the final purchase decision. […]
Dark funnel
The dark funnel collates the anonymous and untraceable online behavior of potential leads, with strategies and tactics used to track and engage with them throughout their buyer’s journey. […]
Content Marketing Funnel
The content marketing funnel is a model used by businesses to guide clients through the various stages of the buyer’s journey. […]