Buyer’s Journey
The buyer’s journey is a fundamental concept in B2B marketing that describes the process prospects go through before making a purchase. […]
Tag: B
Bottom of Funnel (BOFU)
Bottom of Funnel (BOFU) refers to the final stage of the sales funnel, where a prospect has shown intent to make a purchase and is close to becoming a paying client. […]
Buyer Intent
Buyer intent refers to the mindset of a potential prospect when they are actively looking to make a purchase. […]
Buyer Persona
A buyer persona is a fictional representation of a specific client segment (usually a decision maker, or influencer) that is used to guide marketing and sales strategies. […]
B2B Marketing
B2B (business-to-business) marketing refers to marketing initiatives conducted by businesses that sell their products or services to other businesses, instead of end consumers (as is the case of business-to-consumer, B2C). […]
B2B Buyer Journey
A B2B (business-to-business) buyer journey refers to the process that a business client goes through to research, evaluate, and ultimately make a purchase decision for a product or service from another business. […]