Data-Driven Marketing

Data-driven marketing is a strategy that uses data analysis to inform and optimize marketing activities, from identifying target audiences to selecting the most effective channels to measure campaign success. […]

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Dark funnel

The dark funnel collates the anonymous and untraceable online behavior of potential leads, with strategies and tactics used to track and engage with them throughout their buyer’s journey. […]

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Demographics

Demographics consist of a set of several static traits shared by a population, such as annual income, age, education level, marital status, occupation, and gender. […]

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