Ideal Client Profile (ICP)
An Ideal Client Profile (ICP) is a description of the type of client who would benefit the most from your product or service. […]
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Intent Signals
In marketing, intent signals refer to the actions, behaviors, and data that suggest a lead or potential client is interested in a brand and its offerings. […]
Intent Data
Intent data refers to the information that is collected about a client’s online behavior, which is then analyzed to determine their buying intent. […]
Inbound Marketing
Inbound marketing is a strategy to attract leads for your business through the creation of valuable content and experiences that align with their interests and needs. […]