M Archives | INFUSEmedia

Mid Funnel Marketing

Mid funnel marketing is the process of guiding potential clients through the consideration phase of the buying journey. […]

Multichannel marketing is a strategy that uses a variety of channels, both online and offline, such as email, social media, search engine marketing, display advertising, direct mail, and events to reach prospects and clients. […]

Mobile Marketing

Mobile marketing is a digital marketing strategy that utilizes mobile devices, such as smartphones and tablets, to reach and engage prospects. […]

Marketing Development Funds (MDF)

Marketing development funds (MDF) are a type of funding offered by companies (commonly manufacturers) to their partners (commonly vendors) for the purpose of marketing their products. […]

Marketing Qualified Account (MQA)

Marketing Qualified Accounts (MQAs) are businesses or organizations that have been identified as having a higher likelihood of becoming a client based on specific criteria. […]

Marketing Qualified Lead (MQL)

Marketing Qualified Leads (MQLs) are potential clients who have demonstrated a certain level of interest in a company’s product or service based on their engagement with marketing efforts. […]

Marketing Leads

Marketing leads are potential clients who have shown interest in a company’s products or services. […]

Marketing Funnel

A marketing funnel, also known as a sales funnel, is a visual representation of the process a business uses to attract and convert prospects into paying clients. […]

Marketing Channel

Marketing channels, also known as distribution channels, are the paths through which goods and services move from a provider to a client. […]

Market Segmentation

Market segmentation refers to the process of dividing a broad target market into smaller, more manageable groups, based on shared characteristics, such as demographics and interests. […]

Market Segment

A market segment is a group of leads, prospects, or clients who share the same characteristics and needs, and are therefore likely to respond to a particular marketing strategy in a similar way. […]