Psychographic Market Segmentation
Psychographic market segmentation (a.k.a. psychographics) is a strategy that involves dividing a target market into smaller segments based on target buyers’ psychological and behavioral traits. […]
Tag: P
Programmatic Display
Programmatic marketing refers to digital marketing initiatives that leverage the automated buying and selling of digital advertising space, on platforms that utilize algorithms and real-time data to identify audiences, select the ad that most closely matches their profiles from an inventory, and optimize its placement for maximum effectiveness. […]
Product Marketing
Product marketing is a strategy that focuses on promoting and positioning a product or service in the market. […]
Predictive Analytics
Predictive analytics is an advanced analytical technique that leverages historical and real-time data to generate valuable insights, anticipate future events, and enable proactive decision-making within organizations. […]
Paid Social
Paid social, a strategic approach to digital advertising, revolves around utilizing paid social media platforms to promote and engage with a client’s target audience. […]
Paid Media
Paid media refers to a strategic marketing approach that involves the utilization of various paid advertising channels to promote products, services, or brands. […]
Personalization
When adopted for marketing, personalization refers to the development of customized experiences for individual users. […]
Performance Marketing
Performance marketing is a comprehensive strategy with a client-centric approach that aims to drive measurable results and optimize marketing efforts through targeted actions, accountability, and data-driven decision-making. […]