Top of Funnel (TOFU)
The top of funnel (TOFU), also known as the awareness stage, is the first step in the buyer’s journey. […]
Tag: T
Triple Intent
Triple intent is a term used in B2B marketing to describe the convergence of three critical factors: account fit, buying intent, and content engagement. […]
Thought Leadership
Thought leadership is a strategy that involves positioning a business or one of its representatives as an industry expert and trusted source of knowledge. […]