In times of adversity, growth is often the first Key Performance Indicator (KPI) to suffer, especially when economies begin to soften. After all, investment is essential to fuel growth.
Despite the difficulties of the pandemic, we identified a critical opportunity to expand our team across the world and adopt a fully remote model. This allowed us to diversify our team and tap into global talent to find individuals passionate about demand generation and the success of our business.
Part of this initiative included launching a global Sales Development Representative (SDR) team to not only reach a wider market, but to also boost our ability to connect prospects with their local contacts. This was also supported by growing our Client Success team.
Although already the largest and oldest Client Success team in the demand industry, we are continuously looking to optimize client experience. As a result of our expansion, our global team was empowered to meet our clients’ needs in record times (48% of responses in 15 minutes or less), thanks to having members based across multiple time zones.
Our teams continue to grow even now, to evolve our processes and strategies ahead of new challenges as they develop.