Alexander Kesler
Founder and CEO
INFUSEmedia

Introduction

Sales and marketing work best when they work together. Aligning sales and marketing can help achieve growth in annual revenue, customer retention rates, and sales win rates. In addition to being more profitable and efficient, internally aligned organizations also provide a better workflow for employees. Alignment brings greater clarity, a better understanding of company strategies, and an improved perception of one’s job. So here are the best practices that will help you get started.

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