Steps to Targeting a B2B buying group

Summary

What is a buying group?

The four stages of the B2B
buying group journey

The buyer’s journey is typically categorised
into four broad stages:

Preparation for marketing
to a B2B buying group

Read the B2B Guide to Buyer Personas
to create buyer profiles aligned to your ICP

Build your B2B buying group
strategy in 6 Steps

The following steps dissect the buyer’s journey in greater detail and the individual tasks required of teams to create an effective and accurate targeting strategy:

Create a B2B buyer journey map

Craft a B2B buyer journey map to help determine what outreach is required for all four stages of the buying group’s purchase process.

Below is a list of recommended content formats for each buyer journey stage to guide your own efforts:

Conclusion

BUILD YOUR STRATEGY TO ENGAGE THE BUYING GROUP AND FUEL YOUR SALES PIPELINE

Our demand experts create personalised, data-driven campaigns for reaching your target accounts and buyer groups with precision.

Get in touch with the team at [email protected] to plan your strategy with the latest findings from INFUSE Insights research

Latest Insights