Simply put, revenue operations (RevOps) refers to the alignment of all teams or departments within an organisation (sales, marketing, client success, etc.) to maximise the potential revenue by streamlining and simplifying core processes.
RevOps requires the complete synchronisation of teams across an organisation. This must include the software and systems being utilised, as well as workflows and the sharing of key data for company-wide KPIs.
Implementing revenue operations also helps to break down the siloes between teams that often result in data inaccuracies and bloated, expensive tech stacks that integrate poorly. Through this unification, RevOps allows companies to focus and optimise strategies to best suit the needs and interests of their target audience and individual client journeys.