This means that all our team members are able to use their experience of being “in the weeds” themselves. They understand how to craft a campaign that delivers the results our clients need and are able to bring their unique perspectives into the role.
This may seem obvious, but finding individuals who are passionate and aligned with your mission is crucial to success. After all, how are you supposed to be able to meet clients' needs if your team has no interest in working together to drive your growth?
Passion should also include the way that your team interacts with prospects and clients alike. Find people who take the time to network and treat clients right by genuinely getting to know them outside of business.
It’s so important to remember that behind these organisations, job titles, and campaigns, we’re all humans with real lives and aspirations. Showing that you care and that you’re interested in their needs and goals, rather than just securing a sale, goes a long way to building real relationships that last. Plus, you’ll find great friends along the way.
Of course, the right onboarding process will help get your whole team on the same page, however, when it comes down to authentic passion, you’ll know it when you see it.