Buyer personas offer broad insight into many different characteristics of your company’s audience, regardless of their position within the sales funnel or the previous success rate of your deals.
When creating marketing campaigns, lead nurturing strategies, and sales tactics, taking the time to comprehend the people you are targeting—including their backgrounds, responsibilities, goals, and even personalities—gives you a significant advantage.
With data-driven buyer personas, you increase the likelihood that your marketing and sales initiatives will resonate with your audience with accuracy, and therefore be more successful.
Understanding the appropriate ways to back your buyer persona frameworks with observable data helps you learn crucial information about your prospects, and is thus essential for yielding exceeding campaign performance and sales goals.
By using the aforementioned examples as a guide, you can conduct your own research and create buyer personas that drive results.