This lead magnet idea requires the most investment of time, resources, and budget by far. However, developing a course can also be invaluable in improving brand awareness and creating lasting equity that results in a steady stream of leads.
Start your course design by organising and repurposing existing content into course modules. This will help to kickstart development and give you a clear view of how much new content needs to be crafted.
Educational courses not only establish your company as an industry leader but as more people complete your course and receive certifications, their value and therefore the impact of your courses is also compounded. The more graduates and reviews of your course, the more traction they will gain as they become recognised as a qualification in your space.
If creating an entire course is out of the question, consider repurposing existing content pieces into short educational videos to share on social media.
When designing these pages, be sure to keep their design simple and clear. Limit the number of calls to action (CTA) to one to make it easy for visitors to understand the requirements for participation.
It is crucial to target these campaigns to the specific needs of your target market or smaller groups within your segments to avoid capturing irrelevant leads.