Implementing adequate follow-up for each lead is essential to secure all sales opportunities.
The Lead Management study highlights that sales teams should follow up with a lead at least 6 times before discarding them. By doing so, your chances of contacting them can increase by 70%. Keep track of leads and consider retargeting as buying patterns change—such as greater buyer scrutiny, for example.
Finally, contact leads in a timely manner. Research states that by simply reaching out to your leads within 60 minutes of generating them, your chances of converting them into customers increase by up to 7x.
Lead nurturing best practices:
Start by ensuring that leads are qualified to guide nurturing strategies, as well as avoid wasted time and resources. Indeed, Forrester research points out that businesses that can qualify and nurture their leads can generate 50% more sales opportunities at up to 33% lesser costs.
Additionally, whilst not all leads will convert, maintaining lead nurturing (with the right cadence) can help set the foundation for when they are ready to purchase in the future. Be sure to supply partners with an effective lead nurture strategy alongside campaign content in order to successfully boost sales and conversions in the long run.