Given the economic realities and budget scrutiny, marketers today are under far more pressure than ever to deliver performance. However, more often than not, the internal definition of success fed back into marketing departments is far from clear.
The mounting expectations upon marketers are often subject to rapid change and scaling as businesses encounter new challenges in the pursuit of growth. With the ever-changing economic, technological, and social environment, marketers need to be prepared to stay flexible and agile. They must remain aware of new trends and technologies, whilst also effectively managing client expectations.
The challenge is maintaining a balance of consistent results and growth whilst also staying aware of what changes need to happen in order to capitalise on the opportunities available.
This strain has driven the continuous evolution of the marketer’s role within organisations. In 2023, the question keeping marketers awake becomes how to ensure that such pressure in the face of today’s challenges results in impactful outcomes, rather than burnout.