Develop a solid GTM model as a basis for your demand efforts
Go-to-market (GTM) models are fundamental structures developed by organisations to orchestrate core internal strategies that span all functions. For example, these include outreach plans to drive quality engagement with the right buyers by developing accurate and personalised experiences, as well as processes and data flows to ensure that iterative strategies align with performance goals.
Whilst several different GTM models have been developed, typically centred on defining a main focus for the organisation, there is no single strategy that caters to the needs of all businesses. Indeed, present challenges demand companies to practice introspection and strive to find the strategy that best suits them, pivoting when necessary.
The RevOps model has enjoyed increased attention from companies in the B2B space as a key pillar of GTM strategies, especially due to its focus on fostering interdepartmental alignment and eliminating silos. Furthermore, this model promotes revenue growth and productivity, hence being adopted by 48% of companies (Revenue.io, 2022).
Such capabilities ahead of evolving buyer scrutiny position the RevOps model as a critical GTM motion to offer improved data insights, which are invaluable for delivering unrivaled client experience.