Banner ads can also be harnessed to drive interest in a new product as part of a dynamic and high-performance strategy. With the right combination of design and copy, banner ads can create anticipation and generate buzz around product launches, supporting enhanced engagement and sales opportunities.
Banner ads can generate curiosity and demand for a new product, especially when targeting buyers that meet ideal client profile criteria (ICP) for each product. Promotion can also start before a product launch to boost sales by sparking interest and supporting recall before it even gets to market.
The guiding principle for banner ads to successfully drive product launches or promotion, is to emphasise the Unique Value Proposition and Selling Points (UVP and USP) of the new product, helping to keep it top of mind among buyers. This tactic is most effective when these targeted buyers are followed up later with another banner ad strategy or form of content marketing.