Developing a channel marketing strategy that suits your brand, objectives, and target audience is a challenging task. As the B2B user experience continues to evolve, so must channel marketing.
Channel marketing refers to the planning and development of strategies across each individual point of contact with prospective and existing clients. The channels chosen should vary depending on changing trends, the needs of prospects, and occasionally highly targeted campaigns. Strategies can be made up of a mix of digital or in-person marketing channels, as necessary for the goals of each campaign.
In some cases, channel marketing also refers to a partnership between a B2B company and a third-party reseller of their products. However, in this article, we are referring to the initial definition which covers the modern marketing options, or 'channels', that brands use to communicate directly with prospects (such as email, social media, events, etc.).
Aligning teams is crucial for ensuring consistent results. For more detail on the benefits of alignment and how to get started, read our full article: 10 Best Practices for Sales and Marketing Alignment.
INFUSEmedia’s team of demand generation experts has helped clients with thousands of funnels that generated unmatched engagement. With a myriad of lead generation and demand generation tools at our disposal, we work with you to get you the results you are looking for.
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