Alexander Kesler
Founder and CEO

It’s all in the name!

As cliché as it sounds, a title can make or break the success of your marketing asset, no matter how strong the writing itself is.  

Writing a headline that attracts and captures people’s attention is crucial. And as long as you deliver on what you promise within the content itself, headlines have an effect on conversions, as well as leads. With that said, let’s examine some of the most popular and successful headline practices for white papers.

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