Account Based Marketing (ABM) is frequently recognized as a high-ROI marketing strategy. However, the true challenge with ABM is not implementing it, (you’re probably already doing it to some degree) but expanding your capabilities to the point where you use it effectively on a larger scale.
This is why some B2B enterprises resort to an account based marketing agency to outsource this process, which can be more time-intensive than other marketing methodologies. Even so, with the channels outlined in this document, you can easily implement an ABM strategy that works for your team.
In this whitepaper, we’ll explore just a few of the techniques that you can use to engage with these target accounts digitally, why ABM works, the secret to its success, and how you can scale ABM in your organization.