Introduction

Bright.md is a leading healthcare automation company, modernizing direct-to-patient telehealth for healthcare systems with its AI-powered, asynchronous virtual-care platform, SmartExam. Bright.md partners with healthcare innovators seeking to disrupt the disruptors by providing access to healthcare the way patients access other services in their lives: online, on their terms, and when it works best for them.

Background

Bright.md was looking for proven demand generation solutions within U.S. healthcare to connect with quality leads in high-level management positions (the key decision makers) across Health Systems, Accountable Care Organizations (ACOs), Hospitals, and/or Integrated Delivery Networks. The goal was simple: to generate quality leads using content syndication at a competitive price.

Challenge

Previously, Bright.md tested more than a dozen demand generation companies (in healthcare media) to generate leads, but found that output did not meet the required standard. While Bright.md saw the benefits of content syndication, the quality was still lacking.

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