Definitive Guide to B2B Content Marketing

Summary

B2B content marketing

How to Create a Content Marketing
Strategy That Converts: A 10-Step Guide

1. Keyword Research

2. Content Goals

definitive guide

Content marketing plays a crucial role in lead generation campaigns. For more detail on the multiple facets of a campaign and how to develop a lead generation strategy for success in 2022, read our Definitive Guide to Lead Generation.

3. Content Length

definitive guide

Market segmentation is essential for developing a solid base of knowledge of target segments, their needs, and their preferences. Not sure where to start? Read our Definitive Guide to B2B Market Segmentation for a full breakdown of segmentation methods, best practices, and strategies to boost your campaigns.

4. Style Guide

5. Content Map

6. Pillar Pages

7. Visual Content

8. Writing and Revising Content

9. Target Audience

definitive guide

Adapting B2B content marketing strategies for specific target markets is essential for driving results, no matter the size of the audience. To target individual accounts with content marketing, ABM is a powerful tactic.

For more detail on how to get started and integrate content marketing into an ABM strategy, read our Definitive Guide to Account Based Marketing.

10. Promotion and Distribution

Types of Content Marketing
outlook-2022

Building a solid email marketing strategy that resonates with target audiences is often a challenging task. Read our Outlook 2022 for a breakdown of successful interactive email marketing that drives results, as well as changes to the B2B UX experience, staffing, and more.

Conclusion

letstalk

At INFUSEmedia our demand generation experts leverage our proprietary Content Marketing Engine to develop and implement targeted content marketing strategies to reach B2B buyers and fill sales pipelines.

LET’S WORK TOGETHER TO BUILD A CAMPAIGN THAT DELIVERS
THE RESULTS YOU NEED.

Get in touch with the team at [email protected]

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